# Content Creators Guide

Whether your creative outlet is a YouTube video, an article, a tweet, or a meme, here are a few simple guidelines that will make your content look more polished and consistent with the visual identity of Maya Protocol's brand.

### Quick Definitions:

* **Maya Protocol** is an ecosystem that encompasses MAYAChain (Live) & AZTECChain (in development)
* **MAYAChain** is a cross-chain AMM that facilitates cross-chain swaps without the need for bridging or wrapping assets.
* **AZTECChain** is the smart contract layer for Maya Protocol that will enable suite of DeFi solutions to compliment & leverage MAYAChain cross-chain capabilities.

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For more information and expanded explanations please visit [**What is Maya Protocol**](https://docs.mayaprotocol.com/introduction/readme) & [**How it works**](https://docs.mayaprotocol.com/deep-dive/how-it-works) sections.
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### Naming Convention:

Note how the names are written. Make sure to use this conventions.

* Maya Protocol: 2 separate words, with only the first letters capitalized for both words.
* MAYAChain: 1 word, with the word "MAYA" and the first letter of "Chain" capitalized.
* AZTECChain: 1 word, with the word "AZTEC" and the first letter of "Chain" capitalized.

### Color Scheme:

<figure><img src="https://52506229-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxmlRc4VVlbjfKRL9k4Cw%2Fuploads%2Fgit-blob-b57f104978efd36d18bfc0921cc85101c33b68b5%2FScreenshot%202023-06-27%20at%2022.09.21.png?alt=media" alt=""><figcaption></figcaption></figure>

### Typography:

<figure><img src="https://52506229-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxmlRc4VVlbjfKRL9k4Cw%2Fuploads%2Fgit-blob-abdaac4d0b6e97fa0d37aa2052d208aa68c249bb%2FScreenshot%202023-06-27%20at%2022.14.46.png?alt=media" alt=""><figcaption></figcaption></figure>

### Assets:

You can find all the logos in different formats on this [**link**](https://linktr.ee/mayaprotocolassets).

### Links:

If you're going to reference any Maya Protocol social media or websites, please use the official [**links**](https://docs.mayaprotocol.com/media/maya-official-links).

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If you need anymore information, please contact the team directly on our official [**Discord**](https://discord.gg/mayaprotocol).
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